"If you don't have anything to say, sing it." David Ogilvy (Ogilvy 2007: 111)I would like to begin with this quotation of the famous advertising expert and copywriter David Ogilvy to draw the readers´ attention to an aspect of branded spaces we normally perceive unconsciously. But sounds do have an immense impact on our perception and evaluation of brands, be it in a positive or in a negative way. What does sonic branding mean? Sonic branding is the design of a brand identity by means of sound. As a part of the corporate design, sonic branding provides a brand with characteristic and distinctive sounds.