Fast discusses, from a phenomenological perspective, some thoughts on how we can understand the entrepreneur as being and how he or she is situated in his or her everyday life. The focus on Being means to understand the process of the entrepreneurs' defining of and acting in his or her Lifeworld. What is involved in the being, and how the entrepreneur is situated, is seen in the experiences of the entrepreneur and his or her project. The author maintains that this is a discussion of consciousness and the dialectical process in thinking and acting in everyday life. Viewing dialectics of everyday life as important issues in the being, Fast concludes by suggesting employing contradictions as part of everyday life to understand the movement of entrepreneur project and eventually the entrepreneur himself or herself.